PepsiCo Plans Super Bowl Ad for Bottled Water Brand

Pepsico will introduce an ad during next month’s NFL Super Bowl featuring LIFEWTR, the beverage and snack foods company’s new bottled water brand.

With the drink available in the US in the beginning of February, Pepsi will air a 30-second ad during the first half of the game with a longer version released online.

The Pepsi Zero Sugar brand is also sponsoring the half-time show and more Pepsi products will be featured in other marketing events around the game. PEP rose to the highest intraday since Jan. 6 and was 0.8% stronger late in the session.

Leave a Comment